Developing
Four dated changes from Google's own update log; each is small, together they touch video, local and profile markup.
In 60 seconds
- September 24: Google documented support for the creator property in VideoObject structured data and clarified interactionStatistic types.
- September 18: aggregator and supplier unit documentation now covers local business queries.
- September 16: new guidance on adding a Search profile badge to a site.
- September 8: documentation on regional differences in Search, including aggregator units, supplier units and carousels in some countries.
Impact Layer
- What changed
- Several Search documentation pages were added or extended during the month.
- Why it matters
- Documentation changes are the official statement of what markup and features Google supports, and they often precede visible changes.
- Who is affected
- SEO and development teams that maintain structured data, video markup and local pages.
- Martech stack area
- SEO & Search, Content
- Stack impact
- Review video markup for the creator property and check whether local pages are shown in aggregator units in your markets.
- Business impact
- Low We read only Google's one-line log entries, not the full documentation pages.
- What to watch
- Whether the new local aggregator units appear for your queries, and further documentation changes in October.
Google’s Search Central keeps a dated log of documentation changes. These are the September 2026 entries we read, with the log’s own descriptions.
The changes
- September 24. Added support for the
creatorproperty and updatedinteractionStatisticin VideoObject structured data, clarifying the interaction types that are supported. - September 18. Extended the aggregator and supplier unit documentation to include support for local business queries.
- September 16. Published guidance on adding a Search profile badge to a website so owners can direct audiences to their Search profiles.
- September 8. Added documentation on regional differences in the Search experience, including aggregator units, supplier units and carousels available in specific countries.
Our read
None of these is a ranking change. They are Google saying what it will read and show, and where. Video publishers should check whether their markup names a creator and whether interaction counts use the supported types. Local businesses should find out whether the new aggregator and supplier units appear in their country. We read only the log summaries, so check the full pages before making changes.
Sources
- Google Search Central: Latest Google Search documentation updates (opens in a new tab)
Source of all four dated entries. Only the log summaries were read.