Developing
Based on the organizer's programme page. We did not attend and report no session content.
In 60 seconds
- The 2026 ANA Measurement & Analytics Conference took place September 28-30 in Chicago.
- Themes: modern measurement, AI-driven analytics, retail media networks, CTV measurement, funnel metrics and outcomes-based evaluation.
- More than 50 confirmed speakers from brands including McDonald's, Wayfair, Meta, Adobe, Google, Lowe's, United Airlines and Comcast Advertising.
- Google was presenting sponsor; in-person and virtual attendance were offered.
Impact Layer
- What changed
- The year's main ANA measurement gathering set an agenda for practitioners.
- Why it matters
- Its themes show where measurement attention sits: retail media, CTV and AI.
- Who is affected
- Measurement and analytics leads at advertisers and agencies.
- Martech stack area
- Analytics, Advertising
- Stack impact
- Use the agenda as a checklist for your own measurement plan.
- Business impact
- Low An event listing; no session findings are reported here.
- What to watch
- Published takeaways and any ANA measurement guidance that follows.
The 2026 ANA Measurement & Analytics Conference ran from September 28 to 30, 2026 in Chicago, at the Radisson Blu Aqua Hotel, presented by Google. Virtual attendance was available through the Grip platform and the ANA Events app.
Programme themes
- Modern measurement and analytic approaches.
- AI-driven analytics.
- Retail media networks.
- CTV and linear measurement.
- Upper-, mid- and lower-funnel metrics and outcomes-based evaluation.
Who spoke and who sponsored
The ANA lists more than 50 confirmed speakers from brands including McDonald’s, Wayfair, Meta, Adobe, Google, Lowe’s, United Airlines and Comcast Advertising, plus faculty from Northwestern University’s Medill School. General sponsors included Adobe, Comscore, Meta and Nielsen.
Our read
We did not attend, and this article does not summarise sessions. The list of themes is useful by itself: retail media, CTV and AI sit alongside the older question of how to connect upper-funnel work to sales. If you run measurement, check your plan against that list: do you have a method for retail media results, for CTV, and a rule for when you trust an AI-generated analysis? For unified measurement, see our report on the Winterberry survey.
Sources
- ANA: 2026 ANA Measurement & Analytics Conference (opens in a new tab)
Source of dates, location, themes, speakers and sponsors.