About MarTech Roundup

MarTech Roundup tracks the marketing technology industry: the vendors, products and technologies, and the launches, deals and regulatory changes that reshape the stack. We publish news and analysis, and connect each story to the vendors, products and technologies involved so you can follow a company or a technology over time.

How the site is organized

  • News: stories and analysis, each with an “in 60 seconds” summary, an impact section and a list of sources.
  • Vendors and Products: profiles linked to the stories that mention them.
  • Technologies: plain-English explanations of the technologies behind the stack, with the latest developments.
  • Timeline: the dated events that mattered, with sources.
  • Events: conferences and webinars.
  • Tools: the Martech Stack Builder and My Stack.

How we work

Every article lists its sources. We attribute vendor claims to the vendor, mark what is our own view, and disclose when AI was used. Read our editorial and AI policy for the details.

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