Basis: Salesforce’s agreements to buy Braze (October 20, 2026) and Loops, its completed acquisition of Fin (September 10, 2026) and the Publicis-LiveRamp FTC order. Most announcements, such as Braze’s, leave roadmap, pricing and standalone status unstated.
Week 1: understand
- Read the press release for what is stated and what is not (roadmap, pricing, standalone status, closing date).
- List which features, integrations and data flows you depend on.
- Note your contract end date and renewal terms.
Weeks 2 to 3: ask
- Ask your account team in writing about roadmap, pricing, support and data-handling changes.
- Ask what happens to your data if products merge.
- Check change-of-control clauses in your contract.
Week 4: decide
- Avoid long renewals until commitments are in writing.
- Identify an alternative for any critical capability.
- Set a date to review again when the deal closes.