Vendor

Criteo

The south facade of the Palais Garnier opera house in Paris
Photo: Paris Opéra Garnier 20161111 facade south by Willem van Valkenburg from Delft, Netherlands, CC BY 2.0, via Wikimedia Commons
Headquarters
Paris, France
Founded
2005
Ticker
NASDAQ:CRTO

Criteo provides online advertising, historically display retargeting priced on a cost-per-click basis. Wikipedia says it was founded in Paris in 2005 by Jean-Baptiste Rudelle, Franck Le Ouay and Romain Niccoli, and listed on Nasdaq in October 2013, raising $251 million. Michael Komasinski became chief executive on February 15, 2025, succeeding Megan Clarken.

Numbers (Wikipedia)

  • 2025 revenue of $1.94 billion and net income of $145 million; about 3,600 employees.

Products

A self-service CPC bidding platform for retargeting (2010), a traffic generation product using purchase-intent data (2020) and a self-service retail media platform (2020). It acquired the retail exchange HookLogic in 2016.

Notable events

  • 2017: Apple’s Intelligent Tracking Prevention in Safari 11 reduced revenue by $25 million.
  • 2023: France’s CNIL imposed a €40 million sanction, mainly for failing to verify that people whose data it processed had consented.
  • End of 2025: announced it would move to the United States via Luxembourg.

Related technologies

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  • Programmatic AdvertisingProgrammatic advertising is the automated buying and selling of advertising, usually through software auctions…
  • Retail MediaRetail media is advertising sold by retailers on their own sites, apps and stores,…

Related vendors

Sources

  1. Wikipedia: Criteo (opens in a new tab) Other

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